Attention Texas! Residents can win a year of free groceries due to H-E-B’s Super Bowl ad
To commemorate 120 years of serving Texas, H-E-B is launching the "Big Thanks Texas Giveaway," offering 120 customers the chance to win free groceries for a year. The promotion kicked off on February 10 and runs through June 9, 2025.
In celebration of its 120th anniversary, H-E-B has announced a generous giveaway, offering 120 Texans the chance to win free groceries for a whole year. This initiative, unveiled during their recent Super Bowl commercial featuring country artist Aaron Watson, underscores H-E-B's deep-rooted commitment to the Texas community.
The "Big Thanks Texas Giveaway" will run from February 10 through June 9, 2025. Each day, one lucky customer will be selected to receive a $7,000 H-E-B gift card, totaling 120 winners over the promotion period. To participate, customers can scan the barcode in their My H-E-B mobile app during checkout, enter their associated phone number at the register, place orders for curbside pickup or delivery, or submit a mail-in entry. No purchase is necessary to enter.
ALSO SEE: Super Bowl 2025 at Walmart: How to throw the perfect party before watching today's NFL game
How to enter the H-E-B 120th Anniversary Giveaway?
Participating in H-E-B's milestone celebration is straightforward. Customers have multiple entry methods to choose from:
- In-Store purchase: During checkout, open the My H-E-B app, tap the barcode icon in the top right corner, and have the cashier scan it.
- Phone number entry: Provide the phone number linked to your verified My H-E-B account at the register.
- Curbside or delivery orders: Place an order through the H-E-B app or website for curbside pickup or home delivery.
- Mail-In entry: For those who prefer not to use the app or make a purchase, mail-in entries are accepted. Detailed instructions and official rules are available on H-E-B's website.
The giveaway was prominently featured in H-E-B's Super Bowl commercial, titled "Lots to Love." The ad showcases Texas native, Aaron Watson, performing an original song that pays homage to the state's rich culture and H-E-B's longstanding presence. The commercial highlights iconic Texas landscapes, H-E-B partners in the community, and customers enjoying popular H-E-B brand products.
HEB announces sweepstakes for chance to win lifetime of groceries. Photo: KHOU.
H-E-B's legacy of serving Texas
Founded in 1905, H-E-B has grown from a small family-owned store into a major grocery retailer, operating over 435 stores across Texas and Mexico. Known for its commitment to quality products, community service, and environmental sustainability, H-E-B continues to be a beloved institution among Texans. The 120th-anniversary giveaway is a testament to the company's appreciation for its customers and dedication to the communities it serves.
The giveaway is open to Texas residents aged 18 and older. H-E-B employees and their immediate family members are not eligible to participate. Participants can enter once per day through any of the available methods. Winners will be randomly selected and notified thorough an email. For comprehensive rules, prize descriptions and additional entry methods, visit H-E-B's official giveaway page. As H-E-B celebrates this significant milestone, the "Big Thanks Texas Giveaway" serves as a heartfelt thank you to the customers and communities that have supported the company throughout its 120-year history.