These Super Bowl 2025 commercials just dropped—Watch them Live Now
Millions of Americans are set to watch the 2025 Super Bowl on Sunday, not just for the championship clash but also for the highly anticipated, big-budget commercials from some of the country’s biggest brands. Many companies are already generating excitement by releasing teasers or unveiling their ads early, aiming to build buzz ahead of the big showdown between the Philadelphia Eagles and the Kansas City Chiefs.
With such a massive audience, advertising prices have hit record highs. Some 30-second ad slots have reportedly sold for $8 million or more, surpassing last year’s cost of $7 million per spot. In addition to paying for airtime, companies are investing millions in producing their commercials, increasing the pressure for their ads to deliver results. A successful Super Bowl commercial can boost sales, attract new customers, and strengthen brand loyalty.
Which Super Bowl Ads are released now, and what to expect?
Super Bowl LIX, taking place in New Orleans on February 9, is expected to attract more than 120 million viewers. The game will be broadcast on Fox and streamed for free on Tubi, making it one of the most-watched TV events of the year.
This year’s advertiser lineup consists of familiar industries, including beverages, snacks, tech firms, and telecom companies, according to Mark Evans, executive vice president of ad sales for Fox Sports. Notably, there will be an increased presence of AI-related ads, along with a slight rise in pharmaceutical company advertisements.
Here are some of the ads you can watch before the Super Bowl.
Coors Super Bowl commercial
Coors Light's 60-second commercial stars sloths experiencing a "case of the Mondays," slowly navigating through various mishaps, both big and small. The ad aims to capture the dragging pace of Mondays, illustrating how sluggish they can feel, as noted by the food publication The Takeout.
Hellmann's Super Bowl commercial
Hellmann’s mayonnaise takes a nostalgic approach, recreating a classic scene from "When Harry Met Sally". In this version, Meg Ryan once again delivers an ecstatic reaction—this time, not over a romantic moment, but after adding Hellmann’s to an otherwise bland sandwich. The ad, titled "When Sally Met Hellmann's," ends with Sydney Sweeney delivering the iconic line, "I'll have what she's having."
Michelob Ultra Super Bowl commercial
Another 60-second spot features Willem Dafoe and Catherine O'Hara in a playful showdown over Michelob Ultra beers. The two veteran actors outsmart younger players at pickleball, betting their drinks on the game. O’Hara confidently challenges at the end, saying, "Play you for an Ultra?"
Reflecting on the ad, Dafoe shared that he found the concept amusing and enjoyed the process of bringing it to life. "I think people will get a kick out of it, seeing us play the villains in a fun yet competitive environment," he said, emphasizing the lighthearted nature of the commercial.
Stella Artois Super Bowl commercial
Belgian beer brand Stella Artois is bringing two major celebrities together in its Super Bowl commercial, featuring former soccer star David Beckham and Hollywood actor Matt Damon. In the ad, the two unexpectedly discover they are long-lost brothers and bond over a backyard barbecue, united by their shared love for Stella Artois beer.
Hexclad Super Bowl commercial
Cookware brand Hexclad is making its Super Bowl debut with a commercial titled "Unidentified Frying Object." The ad stars celebrity chef Gordon Ramsay, who is whisked away to Area 51 to teach aliens how to cook. The spot also includes a cameo from comedian Pete Davidson and has been described by trade publication DesignRush as "intriguing yet humorous."
Pringles Super Bowl commercial
Pringles’ Super Bowl spot, titled "The Call of the Mustaches," takes a quirky and comedic approach. Actor Adam Brody finds himself in distress at a party after running out of Pringles chips. To solve the problem, he summons an army of mustaches, inspired by the 1960s "Batman" TV show theme song. The commercial then shifts to Nick Offerman, James Harden, and other mustached figures, whose facial hair detaches and flies off to supermarkets to retrieve cans of Pringles for Brody.
Reese's Super Bowl commercial
Meanwhile, The Hershey Company is introducing its newest Reese’s candy, the Chocolate Lava Big Cup, with a Super Bowl commercial titled "Don’t Eat Lava." In the ad, a park ranger at an active volcano desperately tries to stop crowds of people from mistaking real lava for the new Reese’s candy. Armed with a megaphone, he warns them: "Don’t eat lava—eat new Reese’s Chocolate Lava Big Cup."
GoDaddy Super Bowl commercial
GoDaddy's Super Bowl commercial stars actor Walton Goggins, who showcases the company's AI-powered service, GoDaddy Airo. In the ad, Goggins demonstrates how the AI tool helps him create a website for his business, Walton Goggins Goggle Glasses, highlighting the ease and efficiency of the platform.
Sketchers Super Bowl commercial
Skechers is making its 12th consecutive Super Bowl appearance with an ad featuring Kansas City Chiefs coach Andy Reid. The commercial humorously reveals Reid’s “side gig” as a hand model, where he appreciates Skechers Hands-Free Slip-ins for allowing him to give his hands a break.
Häagen-Dazs Super Bowl commercial
Meanwhile, Häagen-Dazs is making its Super Bowl debut with a commercial inspired by the Fast & Furious franchise. The ad, titled "Not So Fast, Not So Furious," features Vin Diesel reprising his role as Dominic “Dom” Toretto alongside Michelle Rodriguez as Letty Ortiz. Instead of high-speed chases, the duo enjoys a relaxing, scenic drive along the coast, indulging in a Häagen-Dazs treat.