The most expensive Super Bowl Commercials ever made—Ranked
Super Bowl commercials are an anticipated part of the entertainment experience in the US.
The Super Bowl is no longer just a football championship—it has transformed into a nationwide spectacle in the United States. For many viewers, the event is defined by three key elements: the game, the halftime show, and the commercials.
Super Bowl commercials have evolved into a major cultural event, with brands spending millions to craft unforgettable and high-impact advertisements. Here’s a look at the top 10 most expensive Super Bowl ads that captivated audiences and left a lasting impression.
Which are the most expensive Super Bowl commercials ever made?
Super Bowl commercials are an anticipated part of the entertainment experience, making them one of the rare instances where viewers look forward to watching ads—aside from perhaps a blockbuster movie premiere.
Amazon's mind-reading Alexa (2022)
Starring Scarlett Johansson and Colin Jost, this lighthearted commercial humorously imagines Alexa as a mind reader, highlighting the potential pitfalls of such technology in an entertaining way. It had a cost of $15.6 million for 90 seconds.
General Motors' Adventure to Norway (2022)
Meanwhile, Kenan Thompson, Awkwafina, and Will Ferrell set off on an exciting trip to Norway, using their journey to encourage Americans to adopt electric vehicles. It costed $22 millions for 130 seconds.
Cadillac's ScissorsHandFree (2021)
Winona Ryder and Timothée Chalamet star in an Edward Scissorhands-inspired commercial, highlighting the effortless driving experience of the all-electric Cadillac LYRIQ. It had a price over $22 million for 130 seconds.
Chrysler's Bob Dylan starred "America's Import" (2014)
Bob Dylan lends his voice to a 2015 Chrysler 200 commercial, signaling a shift from the iconic "Imported From Detroit" tagline. It had a price over $16 million for 120 seconds.
84 Lumber "The Journey Begins" (2017)
A controversial commercial follows a mother and daughter’s journey across the US-Mexico border, delivering a powerful message in 84 Lumber’s ad. The advertisement costed $16.2 million for 90 seconds.
Ford's Future Vision "Go Further" (2017)
Bryan Cranston envisions a futuristic city, emphasizing Ford’s advancements in mobility services. It had a price over $16.2 million for 90 seconds.
Samsung "The Next Big Thing" (2013)
The South Korean company turned the tables and became a true contender in the smartphone arena! It had a cost of over $16.2 million for 90 seconds.
Google's Emotional "Loretta" (2020)
A heartfelt ad portrays an elderly man cherishing memories of his late wife with the help of Google Assistant. It costed $16.8 millions for 90 seconds.
Amazon's "Before Alexa" (2020)
Ellen DeGeneres and Portia de Rossi humorously illustrate the challenges of life before Alexa, showcasing how technology has transformed daily routines. It had a cost of $16.8 million just for 90 seconds.
Amazon's "Not Everything Makes The Cut" (2019)
Starring Harrison Ford and other celebrities, this humorous Amazon ad explores the company’s attempts to integrate Alexa into everyday situations.