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Countdown to TikTok Ban: US users face restrictions starting January 19

The Supreme Court ruled on January 17 that the federal government can legally shut down TikTok in the United States.

With more than 170 millions of users in the US, TikTok Ban will afect seriously content creators and little companies. Photo: LR composition/CNN/Matt Cardy.
With more than 170 millions of users in the US, TikTok Ban will afect seriously content creators and little companies. Photo: LR composition/CNN/Matt Cardy.

The U.S. Supreme Court has upheld a federal law mandating the divestiture of TikTok from its Chinese parent company, ByteDance, by January 19, 2025. This decision marks the culmination of years of debate over national security concerns related to TikTok’s data collection practices and its potential ties to the Chinese government.

Without compliance from ByteDance, the United States will enforce a nationwide ban on TikTok, removing the app from app stores and restricting its functionality. Millions of users, content creators, and businesses that rely on the platform will soon feel the impact of this historic ruling.

Why is TikTok being banned, and what happens after January 19?

The U.S. government has long expressed concerns that TikTok’s Chinese ownership poses risks to national security. Officials argue that the app’s data collection practices could allow the Chinese government to access sensitive information about American users, raising fears of espionage and foreign influence.

This bipartisan issue has led to widespread calls for ByteDance to divest its ownership of TikTok. The Supreme Court’s decision underscores the government’s authority to act in the interest of national security, even if it disrupts the digital habits of millions of Americans.

In its decision, the court acknowledged TikTok's significance to millions of Americans as a platform of expression. "There is no doubt that, for more than 170 million Americans, TikTok offers a distinctive and expansive outlet for expression, means of engagement, and source of community.", the Justices wrote.

If ByteDance fails to sell TikTok to an American company by the January 19 deadline, the app will:

  • Be removed from U.S. app stores, preventing new downloads and updates.
  • Become increasingly dysfunctional for existing users as updates cease.
  • Force content creators and businesses to find alternative platforms.

While existing users may retain access temporarily, the app’s usability will degrade over time without regular maintenance and updates.

TikTok users migrate to Xiaohongshu due to tensions between the US government and the Chinese company ByteDance. Photo: AFP

TikTok users migrate to Xiaohongshu due to tensions between the US government and the Chinese company ByteDance. Photo: AFP

Implications for content creators and the future of TikTok in the US

The ban could have profound effects on content creators who rely on TikTok for their livelihoods. Smaller influencers may struggle to rebuild their audiences on alternative platforms like Instagram Reels or YouTube Shorts. Businesses that use TikTok for marketing will also face challenges adapting their strategies to reach their target demographics elsewhere.

This situation mirrors the 2020 TikTok ban in India, where creators and businesses were forced to migrate to domestic apps or established platforms. The U.S. ban could trigger a similar shift, reshaping the social media landscape.

ByteDance’s only path to maintaining TikTok’s presence in the U.S. is to sell the platform to an American company. Negotiations are reportedly underway, with several potential buyers expressing interest. However, the timeline is tight, and the January 19 deadline looms large.

If a divestiture is imminent, the Biden administration may consider granting a 90-day extension to finalize the sale, offering a glimmer of hope for TikTok’s continued operation in the U.S.